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GVC recruits RISQ to power all jackpots from the World Cup and beyond

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GVC recruits RISQ to power all jackpots from the World Cup and beyondReading Time: 3 minutes

Jackpot risk-management specialist to drive customer retention for leading operator

 

13th June 2018, London – RISQ, the B2B-only jackpot risk management specialists, have announced a deal with GVC to roll out their unique jackpot solution across the leading operator’s suite of brands. This new partnership begins with a free-to-play prediction game which adds a fresh dimension to customer acquisition and retention, gearing jackpot payouts up to €11 million* on the World Cup.

The Wallchart Jackpot prediction game will be showcased on bwin, GVC’s flagship European sports betting brand, which has launched the ‘Maradona’s Millions’ promotion to tie-in with the brand’s blockbuster ‘Who Stole the Cup?’ World Cup campaign, which as well as featuring Maradona also includes football royalty in Cafu, Vicente del Bosque and Stefan Effenberg. Maradona’s Millions offers players the opportunity to win up to £/€5 million* by correctly predicting the winners and runners-up of each group in the initial stage of the tournament and the winner of every knockout match up to and including the final.

As well as challenging players with forecasting the results of Russia 2018, the free-to-play Wallchart Jackpot mechanic facilitates the combination of various individual stats and player-performance markets in accumulator-style propositions, covering every angle of the event for deeper user-engagement.

The RISQ-backed game forms part of GVC’s wider marketing strategy for this summer’s showpiece event, allowing the multi-brand operator to expand its global footprint across numerous jurisdictions and regulatory frameworks when it comes to both free-to-play and real-money gaming.

This deal is also an industry first, inasmuch as RISQ are providing GVC with the flexibility to employ lottery, RNG and other sports predictor applications, as jackpots become an integral part of the gaming landscape for transforming marketing initiatives and product offerings.

RISQ’s B2B Director, Tom Mitchell, said: “It’s incredibly satisfying for our jackpot solution to have been integrated by such a huge name as GVC. Incorporating an intuitive free-to-play game with any sportsbook generates a proven benefit across a number of KPIs – especially as reliable cross-selling techniques and user-engagement become ever more elusive commodities for operators.

Our research overwhelmingly suggests that participation in free-to-play games exponentially ramps with higher jackpots. So with our game-changing Jackpot RNG raising the bar on these prize funds across the board – and up to €11 million for GVC – the possibilities are endless for boosting new accounts and fostering a loyal customer base across all platforms and devices.

Claus Hansen, Head of CRM at GVC, added: “Partnering with RISQ has helped up to set new standards in delivering promotions at GVC. Combining their cutting edge B2B platform with our broader marketing assets has enabled us to create a standout promotion in the intensely competitive landscape of the World Cup.

The elasticity they offer provides multi-product flexibility (whether it be lottery, RNG or FTP sports games) giving us a unique chance to employ jackpots in a scalable, tailored fashion across the entire group of brands.

 

About RISQ:
RISQ, a technology company based in the City of London, offer high-level precision and data analytics in jackpot risk management. The company provide hedge bets and insurance on the outcomes of international lotteries and have access to the largest insurance limits in the industry. Their Jackpot RNG (Random Number Generator) is suited to a wide range of applications, tailoring odds, jackpot-size, and frequency to each operator’s specific needs. These scalable solutions stimulate traffic, acquisitions, and player behaviour in the global-gaming and digital-marketing sectors. RISQ think differently, seeking out opportunities that allow clients to increase their margins and maximise returns through innovative technology, allied to a unique corporate structure. They process over 40,000 bets per day, generating over £50m in payouts for a range of B2B partners. UK and Alderney-licensed, RISQ were the first company to offer an insured RNG solution and have scope to grow its limits up to £250m per play.

Source: European Gaming Media and Events

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MGM Ends the Talks to Buy Encore Boston Harbor Casino Resort

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MGM has ended the talks with Wynn Resort to buy the Encore Boston Harbor Casino. The nearly finished property and Wynn Resorts as a whole were roped in a scandal of massive proportions that stemmed from multiple sexual misconduct allegations leveled against the casino operator’s ex-boss and founder Steve Wynn.

MGM said in a statement that they “have noted the anxiety raised by various stakeholders regarding a transaction” and that they think “the best course of action is to discontinue discussions” concerning the opportunity to buy Encore Boston Harbor. The statement further read that the company wishes to have “a positive impact on communities in which we operate.”

Wynn Resorts said in a statement that it has agreed to cease discussions with MGM “after careful consideration.” The company added that it is committed to opening and running the 671-room hotel and casino resort located along the Mystic River in Everett.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: MGM Ends the Talks to Buy Encore Boston Harbor Casino Resort

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Genting Completes the Refurbishment of Luton Casino

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The Genting Group has completed the £750,000 refurbishment works on the Luton Casino. The refurbishment work has been done to make the gaming experience better for visitors. As such, the company worked on remodeling and adding new amenities to the venue including additional facilities at the bar and lounge areas.

Refurbishment includes the increase in gaming space to host additional gaming machines. The number of slot machines at the property has also increased from 28 to 40. New electronic terminals have also been installed.

“We are all incredibly proud to unveil our brand-new refurbishment. We are confident that the changes will offer our valued customers an improved gaming experience, and we are particularly excited about the new poker offering. Customers looking to socialize and meet up with friends at the casino can also enjoy the newly refurbished bar and lounge areas,” James Harvey, general manager at Genting Casino Luton said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Genting Completes the Refurbishment of Luton Casino

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BetMakers Signs Deal with Betgenius

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Global Betting Services, the wholly-owned subsidiary of BetMakers Holdings Limited, has entered into an agreement with Betgenius Limited, the global wagering technology company, for the distribution of its complete racing solution.

Betgenius provides services to over 150 licensed bookmakers in regulated markets around the world with its premium sportsbook management solutions, which includes live data and outsourced trading for pre-match and in-play betting.

The Agreement provides Betgenius customers with access to rich horse racing data via eventlife cycle information, BetMakers’ proprietary fixed pricing and enhanced data packages for around 250,000 races per year includes content from the UK and Ireland, Asia, Australasia, and North and South America.

“Betgenius is a world-wide leader in providing B2B solutions to wagering operators for their sports offering. We are delighted they have chosen BetMakers for their racing solution to offer their clients. This deal allows us to accelerate our racing product and pricing into a range of wagering operators globally and we believe it gives Betgenius clients the best horse racing product in the market, to sit alongside their already established sports services,” CEO of BetMakers, Todd Buckingham said.

“We are always striving to give our partners simple access to high quality content that will drive their turnover and margin, and this deal with BetMakers does exactly that,” Matt Stephenson, Global Partnerships Director at Betgenius said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BetMakers Signs Deal with Betgenius

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