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GVC recruits RISQ to power all jackpots from the World Cup and beyond

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GVC recruits RISQ to power all jackpots from the World Cup and beyondReading Time: 3 minutes

Jackpot risk-management specialist to drive customer retention for leading operator

 

13th June 2018, London – RISQ, the B2B-only jackpot risk management specialists, have announced a deal with GVC to roll out their unique jackpot solution across the leading operator’s suite of brands. This new partnership begins with a free-to-play prediction game which adds a fresh dimension to customer acquisition and retention, gearing jackpot payouts up to €11 million* on the World Cup.

The Wallchart Jackpot prediction game will be showcased on bwin, GVC’s flagship European sports betting brand, which has launched the ‘Maradona’s Millions’ promotion to tie-in with the brand’s blockbuster ‘Who Stole the Cup?’ World Cup campaign, which as well as featuring Maradona also includes football royalty in Cafu, Vicente del Bosque and Stefan Effenberg. Maradona’s Millions offers players the opportunity to win up to £/€5 million* by correctly predicting the winners and runners-up of each group in the initial stage of the tournament and the winner of every knockout match up to and including the final.

As well as challenging players with forecasting the results of Russia 2018, the free-to-play Wallchart Jackpot mechanic facilitates the combination of various individual stats and player-performance markets in accumulator-style propositions, covering every angle of the event for deeper user-engagement.

The RISQ-backed game forms part of GVC’s wider marketing strategy for this summer’s showpiece event, allowing the multi-brand operator to expand its global footprint across numerous jurisdictions and regulatory frameworks when it comes to both free-to-play and real-money gaming.

This deal is also an industry first, inasmuch as RISQ are providing GVC with the flexibility to employ lottery, RNG and other sports predictor applications, as jackpots become an integral part of the gaming landscape for transforming marketing initiatives and product offerings.

RISQ’s B2B Director, Tom Mitchell, said: “It’s incredibly satisfying for our jackpot solution to have been integrated by such a huge name as GVC. Incorporating an intuitive free-to-play game with any sportsbook generates a proven benefit across a number of KPIs – especially as reliable cross-selling techniques and user-engagement become ever more elusive commodities for operators.

Our research overwhelmingly suggests that participation in free-to-play games exponentially ramps with higher jackpots. So with our game-changing Jackpot RNG raising the bar on these prize funds across the board – and up to €11 million for GVC – the possibilities are endless for boosting new accounts and fostering a loyal customer base across all platforms and devices.

Claus Hansen, Head of CRM at GVC, added: “Partnering with RISQ has helped up to set new standards in delivering promotions at GVC. Combining their cutting edge B2B platform with our broader marketing assets has enabled us to create a standout promotion in the intensely competitive landscape of the World Cup.

The elasticity they offer provides multi-product flexibility (whether it be lottery, RNG or FTP sports games) giving us a unique chance to employ jackpots in a scalable, tailored fashion across the entire group of brands.

 

About RISQ:
RISQ, a technology company based in the City of London, offer high-level precision and data analytics in jackpot risk management. The company provide hedge bets and insurance on the outcomes of international lotteries and have access to the largest insurance limits in the industry. Their Jackpot RNG (Random Number Generator) is suited to a wide range of applications, tailoring odds, jackpot-size, and frequency to each operator’s specific needs. These scalable solutions stimulate traffic, acquisitions, and player behaviour in the global-gaming and digital-marketing sectors. RISQ think differently, seeking out opportunities that allow clients to increase their margins and maximise returns through innovative technology, allied to a unique corporate structure. They process over 40,000 bets per day, generating over £50m in payouts for a range of B2B partners. UK and Alderney-licensed, RISQ were the first company to offer an insured RNG solution and have scope to grow its limits up to £250m per play.

Source: European Gaming Media and Events

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Hard Rock International Announces Collaboration with Clean the World

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Hard Rock’s motto of “Save the Planet” rings true as currently participating properties begin efforts to recycle hygiene products for worldwide distribution

Hard Rock International announces an impact collaboration with Clean the World (CTW), a leader in global health dedicated to WASH (water, sanitization, and hygiene) and global sustainability. The brand continues to live up to its “Save the Planet” creed as participating HRI hotels will implement the immediate collection and donation of recycled hotel soap and bottled in-room amenities such as shampoo, conditioner, body wash and lotion, to help fight the global spread of preventable diseases through the distribution of sanitized hygiene kits crafted with these recycled materials.

With headquarters in Orlando and recycling centers in OrlandoLas VegasHong KongPunta Cana and Amsterdam, Clean the World is a social enterprise dedicated to saving millions of lives around the world while simultaneously diverting hotel waste from landfills. On average, more than 3,600 children die every day from hygiene-related illnesses, primarily pneumonia and diarrheal disease, which are two of the top killers of children under the age of 5. This program aims to eliminate the aforementioned crisis, while sustainably discarding waste from participating hotels.

Along with contribution of soaps and recycled amenities, Hard Rock International will implement Clean the World’s “hygiene kit building program” as a group and community engagement activity offered at participating Hard Rock Hotels across the U.S. This hands-on program allows meeting professionals and event planners to incorporate an eco-friendly exercise that promotes team building and group cooperation, while giving back to impoverished individuals and reducing waste.

“The Hard Rock Hotels & Casinos brand is a true leader in CSR through their ‘Save the Planet’ initiative, and we are thrilled to partner with them for a Clean the World Hygiene Kit building event,” says Shawn Seipler, founder and CEO of Clean the World. “These kits give event attendees the opportunity to make a positive impact in the community by serving our local neighbors in need and providing them with necessary hygiene supplies to stay clean.”

“We’re incredibly excited to offer such a positive and philanthropic team-building initiative to the MICE community,” says Danielle Babilino, senior vice president of global sales and marketing for Hard Rock Hotels & Casinos. “One of Hard Rock’s founding mottos is ‘Save the Planet.’ This is an extension of how we live our brand creed through giving back to the communities that our properties reside in.”

Clean the World provides all of the guidance and materials, so attendees can build hygiene kits and donate them to local organizations. Each standard hygiene kit contains soap, shampoo, conditioner, lotion, toothbrush, toothpaste, razor, wash cloth and an inspirational card, however, CTW offers a variety of specialty kits, including a women’s, children’s and veteran-specific hygiene kit. Once completed, the Clean the World Hygiene Kits are donated to a local charity of the property’s choice.

Hard Rock Hotel Daytona and Hard Rock Hotels & Casinos in Tampa and Hollywood were some of the first properties to contribute to the Clean the World’s efforts, with the rest of Hard Rock’s international portfolio finalizing contribution arrangements.

As leaders in gaming, hospitality and entertainment, the iconic Hard Rock brand plans to announce more Save the Planet initiatives, including partnerships with key charity partners sharing the values of the business to help protect the earth’s natural resources and environment.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Hard Rock International Announces Collaboration with Clean the World

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The Stars Group’s PokerStars Caribbean Adventure and PokerStars Players No-Limit Hold’em Championship Combine for a $63 Million Prize Pool

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The Stars Group today announced the success of the annual PokerStars Caribbean Adventure (PCA), which immediately followed the first ever PokerStars Players No-limit Hold’em Championship (PSPC), two major live poker tournaments sponsored by its flagship poker brand.

Combined, the PCA and PSPC, which both took place at the Atlantis Resort & Casino in the Bahamas, awarded a total $63 million over 11 days of competition.

“Together, the PCA and PSPC have set a new standard for live events of this kind,” said Rafi Ashkenazi, Chief Executive Officer of The Stars Group. “These tournaments created many winning moments and exciting stories for our players and staff, particularly for Ramon Colillas, who won over $5 million from a free entry. It’s a great start to the year.”

The PSPC took place from January 6 to 10 and was the largest $25,000 buy-in poker tournament in history with a field of over 1,000 players from and a total prize pool of $26.5 million, including $1 million added to the prize pool by PokerStars for first place.

Spanish poker player Ramon Colillas took home the $5.1 million PSPC first-place prize and was one of six millionaires made during the event. Colillas qualified for the PSPC for free as one of 320 PokerStars customers who won a PSPC Platinum Pass during 2018, which in addition to the $25,000 buy-in covered travel and hotel accommodations.

The PCA ended on January 16 and awarded a total prize pool of $36.3 million. The event attracted over 1,600 players representing 79 countries and generated over 11,000 entries. The $10,300 buy-in 2019 PCA Main Event attracted 865 entries, with a total prize pool of $8.4 million and Main Event first place prize of $1.6 million.

The next major live poker tournament on the PokerStars 2019 calendar is the PokerStars-sponsored European Poker Tour (EPT) Sochi, which takes place in Sochi, Russia from March 20 through 29 and is the first stop of the 2019 EPT.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: The Stars Group’s PokerStars Caribbean Adventure and PokerStars Players No-Limit Hold’em Championship Combine for a Million Prize Pool

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Wynn Resorts Once Again Outranks All Other Casino Resorts On FORTUNE Magazine’s 2019 World’s Most Admired Companies List

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Wynn Resorts today was once again honored as the highest ranking casino resort on FORTUNE Magazine’s 2019 World’s Most Admired Companies list in the hotel, casino and resort category, ranking fourth overall among internationally distinguished hospitality companies. Wynn Resorts ranked first overall in the category of Quality of Products/Services among all international hotel companies, and received high marks for Innovation, People Management, and Global Competitiveness.

FORTUNE works with top industry executives and analysts to rate companies based on nine categories that range from financial soundness to social responsibility. Each year, FORTUNE Magazine conducts a survey to compile the World’s Most Admired Companies list, the definitive report card on corporate reputations in a variety of fields including consumer products, power, natural resources, and hospitality. For more information on methodology and to view the complete list, please visit: www.fortune.com/worlds-most-admired-companies.

Wynn Resorts, Limited  is traded on the Nasdaq Global Select Market under the ticker symbol WYNN and is part of the S&P 500 Index. Wynn Resorts owns and operates Wynn and Encore Las Vegas (wynnlasvegas.com), Wynn Macau (wynnmacau.com), Wynn Palace, Cotai (wynnpalace.com), and is currently constructing Encore Boston Harbor in Everett, Massachusetts (encorebostonharbor.com), scheduled to open summer 2019. With a collective 16 Forbes Travel Guide Five-Star Awards, Wynn Resorts is the highest rated independent hotel company in the world.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Wynn Resorts Once Again Outranks All Other Casino Resorts On FORTUNE Magazine’s 2019 World’s Most Admired Companies List

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