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NetEnt launches daily jackpot campaign celebrating the World Cup with €1,000,000-worth of cash prizes

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NetEnt launches daily jackpot campaign celebrating the World Cup with €1,000,000-worth of cash prizesReading Time: 2 minutes

NetEnt’s Mega Million Campaign will be giving away a huge number of cash giveaways amounting to more than €1,000,000 during this summer’s World Cup. The campaign runs on NetEnt’s popular jackpot games Hall of Gods™ and Mega Fortune™ and will take place this summer between 14 June and 15 July, with the jackpot potentially falling after that date.

 

June 8th, 2018 –  The campaign is divided into two parts. The first part offers players the chance to win €3,800 every day a World Cup game is played – with a total cash-prize sum of €95,000. The second part offers an additional sum of money (€350,000 for Hall of Gods™ and €650,000 for Mega Fortune™) to the winner of the mega jackpot.

NetEnt has already unveiled a few innovative product releases, both for live casino and slot games, in the run-up to the World Cup. The industry-first Sports Betting Widget for live casino allows simultaneous sports betting and live casino action, offering players a truly engaging gaming experience. For Live Roulette, NetEnt has also launched World Cup Live, where players can follow the World Cup action while playing roulette. This feature is available on both mobile and desktop and enables players to follow football games like never before.

This tool will accompany a separate campaign: Live Casino’s Goal Smash Roulette – a competition comprised of two parts, with daily bonus giveaways and prize draws with a total prize pool of €75,000. NetEnt has also launched Football Free Round Widget, a football penalty shootout game that awards the player free rounds; another engaging, football-themed tool for the summer.

Henrik Fagerlund, Chief Product Officer of NetEnt, says:Campaigns like Mega Million enhance players’ gaming experience. This summer’s football event is a great opportunity to push our already popular jackpot games, and that’s why we’ve splashed out on this one. Just like our players, we’re really looking forward to the World Cup and can’t wait for the excitement to begin!

 

For additional information please contact:

press@netent.com

NetEnt AB (publ) is a leading digital entertainment company, providing premium gaming solutions to the world’s most successful online casino operators. Since its inception in 1996, NetEnt has been a true pioneer in driving the market with thrilling games powered by their cutting-edge platform. With innovation at its core, NetEnt is committed to helping customers stay ahead of the competition. NetEnt is listed on Nasdaq Stockholm (NET-B), employs 900 people and has offices in Stockholm, Malta, Kiev, Gothenburg, New Jersey, Krakow and Gibraltar. www.netent.com

 

Source: European Gaming Media and Events

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Industry News

mybet Holdings files for insolvency proceedings

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The governance of Frankfurt Xetra-listed betting group mybet Holdings SE has today issued a corporate update informing investors that it has filed for ‘open insolvency proceedings’.

The insolvency update follows mybet governance failure to sell the business to an undisclosed investor, as previously reported in July 2018.

This Friday, governance will file its insolvency application for three syndicated companies, of which mybet forms part of.

In its update, mybet’s board further informs investors, that it owes circa €4 million in sports betting taxes to the German tax office.

The betting group details that it had its request for a temporary tax suspension, denied by Frankfurt courts.

“The background for the application for the opening of insolvency proceedings is the failure of discussions with potential investors. Today, the discussions with a strategic investor reported by ad-hoc on the 13th July regarding the possible sale of the online business of mybet Holding SE under the domain www.mybet.com were closed.

These talks failed due to conditions set by the investors which could not be fulfilled” details mybet in its corporate update.

Source: Latest News at European Gaming Media

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Melco casino employees protest

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Staff members of Melco, Casino, have decided to conduct a public protest over salary and working conditions.

They want the company to increase their wages and provide bonuses. The number of staffers in protest is still unclear. But the New Macau Gaming Staff Rights Association (NMGSRA) has claimed that there were 3000 people.

The employees want the casino to pay them what would amount to a fourteenth month in salary. Cloee Chao, who leads the NMGSRA, told local media, “Our demands are really simple. We hope that there will be a bonus in both Summer and Winter. We only want a 14-month-pay per year benefit. We also want dealers to receive their provident fund in full, which should include both the base salary and tips.”

The fight may stem from recent announcements by Wynn Macau and Sands China. Wynn indicated in July that it would be offering most of its employees a bonus equal to one-month’s gross salary, due to be paid on Aug. 15. Sands announced a similar deal, but its payout won’t take place until the end of the month.

Melco does not give any perks to its employees, other than a contribution to the staffers’ retirement fund. The amount provided is calculated from each employee’s base salary.

Protesters also want the casino to revamp its promotion system and improve its enforcement of the city’s ban on smoking inside casinos. Chao asserted, “We only want the smoking ban to be implemented normally and really don’t want to see the situation where employees were prohibited from voicing out when it is obvious that a customer is violating rules.”

The NMGSRA has previously made attempts to have the casino improve the conditions for its employees through dialogue and petitions. It also held a similar protest on Aug. 1 that attracted somewhere around 2,200 employees. However, those attempts have fallen on deaf ears, and Chao said that the workers will no longer try to seek mediation with the casino but, rather, will go directly to the government.

Source: calvinayre.com

Source: Latest News at European Gaming Media

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KamaGames to launch crypto token

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KamaGames has announced the launch of its own KamaGames Token, which will use the existing blockchain technology and the Ethereum cryptocurrency platform. The company CEO Andrey Kuznetsov said that the marketing power of the European social mobile poker operator’s $25m token sale would lead to “quality” player acquisitions.

KamaGames Tokens will be available as a collection of in-game chips sold in a bulk block at the best price possible. Over time, players will be able to exchange KamaGames Tokens for more and more chips, with players rewarded with a maximum 11-fold growth for leaving their tokens untouched.

 “The token sale is an innovative way to provide players with cheaper chips and a crypto payment option, and is also a huge marketing campaign,” said Kuznetsov.

“In 2017 we decided to pay more attention to blockchain and crypto and I think it could be a game-changer for some industries. We started to gauge the interest in crypto from players and considered some new channels.”

KamaGames has enjoyed a bumper 2018, doubling the number of active users year-on-year in the six months through to June 30, with gross revenue growing by 53% in the same period.

“We built a top-notch platform to automate the process of acquiring users,” Kuznetsov added.

“We have something to offer to almost any kind of player who is interested in card games and if you personalise campaigns with a proper message and audience, based on the analytics.

“With this token sale, the number of active users will grow with retained and new players.”

The total value of the tokens lined up for sale is estimated at $25m (£20m/€22m), with the exchange rate guaranteed to increase at a rate of 25% every month during the first 36 months.

 “We are not worried that we will have uncontrolled inflation, because we’re distributing so many chips,” Kuznetsov said.

“We are aiming to generate $25m at a price of $1 per chip. We can distribute up to six or seven million more chips.

“It’s a fantastic opportunity to not only thank our players, but to also show how KamaGames is passionate about embracing new technologies. In fact, we are the first social casino developer ever to offer a bespoke cryptocurrency to our players.

“We are confident that this launch will continue to raise our profile and help maintain the tremendous momentum that we’ve had this year; 2018 is shaping up to be our strongest year to date for growth, revenue and new game releases.”

“We will launch our games on up to three new platforms,” he added. “Two of those are certain as the games have already been developed and approved and both of those platforms are huge.”

The social poker specialist entered the Eilers & Krejcik top 15 rankings of social casino companies in the last quarter, with revenues up 12.1% q/q or 40.5% y/y.

Source: igamingbusiness.com

Source: Latest News at European Gaming Media

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