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CrownBet to rebrand as Sportingbet after William Hill

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Australian online sports betting operator CrownBet has bought William Hill’s Australian business and is planning to rebrand itself as Sportingbet after buying. It has to be kept in mind that The Stars Group, the Canadian parent company of online poker room PokerStars that purchased British operator Sky Betting & Gaming earlier this year, had acquired CrownBet.

First news about the future rebranding of the betting company emerged in April, when The Stars Group’s CEO, Rafi Ashkenazi, said that CrownBet Chief Matt Tripp intended to change the name of the combined CrownBet/William Hill Australia entity. According to The Stars Group estimates, the newly merged business could create gross cost synergies of about A$50 million by 2020.

British bookmaker William Hill entered the Australian gambling market in 2013 when it acquired Sportingbet’s local business, which also included the Centrebet and Tom Waterhouse brands, for £459.4 million. Early in 2018, William Hill announced that it was reviewing its Australian operations and it was considering a sale.

The sale was confirmed late in February, when CrownBet was selected as the winning bidder. Paddy Power, bet365, and Ladbrokes, too, bid for William Hill’s Australian entity. It was announced at about the same time that Canada’s The Stars Group was buying a 62 per cent stake in CrownBet from Australian casino operator Crown Resorts. It was understood several weeks later that the Canadian gambling group has increased its interest in CrownBet to 80 per cent.

While CrownBet has not confirmed yet that it would be rebranded as Sportingbet, it is believed that that name would be chosen due to Mr. Tripp’s previous involvement with the brand. The executive and his family were actually the founders of the sports betting business.

He has recently told The Australian that his father was delighted and extremely happy that the Sportingbet business was back in the family.

CrownBet’s acquisition of William Hill’s Australian business created the nation’s third-largest online sports betting operator, with Tabcorp, which recently merged its operations with rival Tatts in an A$11 billion deal, and Paddy Power’s Sportsbet being the two largest.

It is interesting to note that Sportsbet was once owned namely by Mr. Tripp and the success of the brand could, to a great extent, be attributed to his stewardship. He bought it in 2005 for A$250,000 to sell it nearly six years later to Paddy Power for the amount of A$338 million. As mentioned above, Sportsbet has meanwhile grown into one of the top operators into the highly competitive Australian sports betting field.

As mentioned, CrownBet is yet to comment on the planned rebranding of its business. The company told The Australian that it would disclose further details in due course but only after it had notified its customers about all future changes related to the major gambling operator, its branding, and its operations.

 

Source: European Gaming Media and Events

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Troll Hunters 2 Launches on Kindred Platforms

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Kindred Group has partnered with Play’n GO in an exclusive release of Troll Hunters 2, the sequel to the record-breaking first chapter of the Troll Hunters saga.

“Kindred has recently invested heavily in the quality of their exclusive games. We believe that product quality is ultimately what customers will recognize and value. This is what will set us apart from the competition and lead the way forward in casino,” Ale Rallo, Games Development Manager of Kindred Group said.

“Creating exclusive and localised content isn’t easy. But, with our gaming expertise and Kindred’s knowledge of their market and its players, together we created a title that we knew people would love, and we can already see it succeeding. It’s also a learning experience that will, ultimately, lead to more collaboration and even better ideas and concepts in the future,” Johan Törnqvist, CEO of Play’n GO said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Troll Hunters 2 Launches on Kindred Platforms

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Nepal Government Introduces New Casino Rules

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The Government of Nepal has introduced a set of new rules relating to sharing of information about gamblers, management of assets and monitoring for suspicious activities.

As per the new rules, operators of brick-and-mortar casinos are required to maintain a record of visitors and players at the properties. Gambling venues should also deny access to those who are believed to be involved in suspicious activities.

The new rules mandate that the casinos must inform the government and the Nepal Rastra Bank about wins or losses of more than NPR1 million within a 15-day period. If the gambling venues suspect that a patron uses suspicious money, it has to compile a report and notify the NRB’s Financial Information Unit within a three-day period.

Under the recently adopted rules, operators of gambling venues must submit reports to the Department of Tourism in every four months. The reports must contain information proving that the casinos are not used for money laundering. Properties failing to submit the required reports could face fines of up to NPR50 million.

The newly imposed rules also contain provisions relating to sharing information about customers, casino operators and staff members. If casinos change staff, they must inform the authorities about the changes within a 15-day period.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Nepal Government Introduces New Casino Rules

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Zynga Poker Partners with Brad Garrett for “Celebrity Home Game”

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Mobile poker game Zynga Poker has partnered with Emmy Award winner Brad Garrett for a special “Celebrity Home Game” sweepstakes event.

By completing challenges daily in the Zynga Poker, two lucky players will win seats at a celebrity card game in Southern California, hosted by Garrett himself. Zynga will donate up to $100,000 to the Maximum Hope Foundation, a non-profit organisation founded by Garrett that provides financial stability for parents of children diagnosed with life-limiting conditions.

“What I love about Zynga Poker is that you can practice your game without having to worry about your ‘tells’ or poker table etiquette – it’s just about the cards. I can make a sincere pledge to the winners of this sweepstakes – when you’re at my Home Game, we’ll be playing by these same rules. Check your poker face at the door, and get ready to have some fun,” Brad Garrett said.

“Poker isn’t a game of chance – it’s all about showmanship and skill, and that’s something Brad Garrett has in spades – no matter what he says. We’re proud to bring our players an opportunity to participate in a once-in-a-lifetime poker night, hosted by a legend in comedy and a hero to families in need. Now our players have the opportunity to show off their skills and prove that lady luck plays favorites,” Bernard Kim, Zynga’s President of Publishing said.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Zynga Poker Partners with Brad Garrett for “Celebrity Home Game”

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