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CrownBet to rebrand as Sportingbet after William Hill

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Australian online sports betting operator CrownBet has bought William Hill’s Australian business and is planning to rebrand itself as Sportingbet after buying. It has to be kept in mind that The Stars Group, the Canadian parent company of online poker room PokerStars that purchased British operator Sky Betting & Gaming earlier this year, had acquired CrownBet.

First news about the future rebranding of the betting company emerged in April, when The Stars Group’s CEO, Rafi Ashkenazi, said that CrownBet Chief Matt Tripp intended to change the name of the combined CrownBet/William Hill Australia entity. According to The Stars Group estimates, the newly merged business could create gross cost synergies of about A$50 million by 2020.

British bookmaker William Hill entered the Australian gambling market in 2013 when it acquired Sportingbet’s local business, which also included the Centrebet and Tom Waterhouse brands, for £459.4 million. Early in 2018, William Hill announced that it was reviewing its Australian operations and it was considering a sale.

The sale was confirmed late in February, when CrownBet was selected as the winning bidder. Paddy Power, bet365, and Ladbrokes, too, bid for William Hill’s Australian entity. It was announced at about the same time that Canada’s The Stars Group was buying a 62 per cent stake in CrownBet from Australian casino operator Crown Resorts. It was understood several weeks later that the Canadian gambling group has increased its interest in CrownBet to 80 per cent.

While CrownBet has not confirmed yet that it would be rebranded as Sportingbet, it is believed that that name would be chosen due to Mr. Tripp’s previous involvement with the brand. The executive and his family were actually the founders of the sports betting business.

He has recently told The Australian that his father was delighted and extremely happy that the Sportingbet business was back in the family.

CrownBet’s acquisition of William Hill’s Australian business created the nation’s third-largest online sports betting operator, with Tabcorp, which recently merged its operations with rival Tatts in an A$11 billion deal, and Paddy Power’s Sportsbet being the two largest.

It is interesting to note that Sportsbet was once owned namely by Mr. Tripp and the success of the brand could, to a great extent, be attributed to his stewardship. He bought it in 2005 for A$250,000 to sell it nearly six years later to Paddy Power for the amount of A$338 million. As mentioned above, Sportsbet has meanwhile grown into one of the top operators into the highly competitive Australian sports betting field.

As mentioned, CrownBet is yet to comment on the planned rebranding of its business. The company told The Australian that it would disclose further details in due course but only after it had notified its customers about all future changes related to the major gambling operator, its branding, and its operations.

 

Source: European Gaming Media and Events

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Google Allows NJ iGaming Companies to Advertise Using Google Ads

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Google has updated its Google Ads policy. The behemoth tech corporation will now allow sports betting companies in New Jersey to advertise using the Google Ads.

This decision is a complete reversal of a previous decision by the company to narrow down the presence of gaming apps in the Google Play Store. A number of high-level gaming executives especially in New Jersey have welcomed the new decision.

According to Yaniv Sherman, an 888 executive, the new Google Ads policy update would enable the company to have “a competitive edge, and it broadens the marketing pie for us to choose from.”

The new version of the Google Ads policy is very effective in helping its users to differentiate between regulated-market operators and unlicensed sites targeting users from other parts of the world.

“The Google ads policy on gambling and games will change in june 2019 to allow state-licensed gambling entities to promote sports betting content in new jersey, as part of a limited beta. After the update, advertisers who wish to promote online sports betting content in new jersey must submit a gambling certification request through the updated policy page,” reads a section of the update.”

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Google Allows NJ iGaming Companies to Advertise Using Google Ads

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Newgioco Appoints Two Independent Directors to its Board

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Newgioco Group Inc., a global sports betting and gaming technology company, has appointed Paul Sallwasser and Steven A. Shallcross as the independent directors of the Board. Sallwasser and Shallcross will also serve on the audit committee, the compensation committee, and the nomination and corporate governance committee of the Board.

“As a key first step towards accomplishing the goals stated in our recent Letter to Stockholders, we are very pleased to announce today the appointment of Paul and Steven to the Board and expect to announce a third independent member in the near future,” Michele (Mike) Ciavarella, CEO said.

“The accomplished caliber of our new Board members and their willingness to work with Newgioco is a testament to our commitment to good corporate governance. Their combined experience with publicly listed companies and SEC reporting will strengthen our ability to understand and address the needs of all our stakeholders. I look forward to working harmoniously with our Board and management team to accelerate the positive momentum of our leading-edge ELYS betting platform in the US sports betting market,” Ciavarella added.

Mr. Sallwasser currently serves as the CEO of the Florida Community Health Network and a director of Youngevity International, Inc. He is a certified public accountant and began his career with Ernst & Young LLP in South Florida. He spent 39 years as a partner of the firm serving some of the largest publicly traded and government healthcare and biotechnology companies across the southeastern United States.

Mr. Shallcross currently serves as CEO, CFO, and Director of Synthetic Biologics, Inc. and is a certified public accountant and senior executive with over 25 years of comprehensive international, financial and operational experience.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Newgioco Appoints Two Independent Directors to its Board

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MGA Cancels the Gaming Licence of ASAP Italia SRL

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The Malta Gaming Authority has cancelled the gaming licence of ASAP Italia SRL. ASAP Italia SRL has thus been directed to proceed with the cancellation process of the authorisation, and to suspend all gaming operations with immediate effect.

In addition, a notice on the Authorised Person’s website is to be displayed informing all players that the Authorisation has been cancelled.

Due to the cancellation of the licence, ASAP Italia SRL is, therefore, not authorised to continue conducting gaming by means of distance communications under an Authority licence.

Source: Latest News at European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: MGA Cancels the Gaming Licence of ASAP Italia SRL

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